See The World
In Style.
Own The Store.
Chashma99 is bringing trendy, affordable eyewear — frames from ₹99 — to India's tier-2 cities. We're inviting franchise partners to open a Chashma99 store in their city, backed by full setup, stock, and marketing support.
QUALITY EYEWEAR, DESIGNED WITH A NEW YORK SENSIBILITY, PRICED FOR EVERY CITY.
Chashma99 crafts frames and sunglasses that combine durability, comfort, and fashion — from classic silhouettes to bold, contemporary styles. Every pair is built with premium materials so it holds up to daily wear without giving up on looks.
Our mission is simple: quality vision shouldn't depend on your postal code or your budget. We stock frames and sunglasses from ₹99 to ₹6,999, alongside contact lenses and in-store eye exams — so one store can serve an entire community's eyewear needs.
Eyewear is still an in-person category — people want to try a frame on before they buy it. That's why Chashma99 is built around brick-and-mortar stores staffed by trained, friendly teams, with online convenience layered on top rather than replacing the counter experience.
An Underserved Market, A Scalable Playbook.
Tier-2 cities have real demand for stylish, affordable eyewear and very few organised options. Chashma99's model is built to move fast into that gap with low franchisee risk.
First-Mover In Tier-2 Cities
We focus on underserved markets with limited premium eyewear options, building a loyal customer base before larger players arrive.
Affordable, Trendy Stock
Frames and sunglasses from ₹99 to ₹6,999 make fashion accessible to budget-conscious shoppers without cutting corners on quality.
Free Staff Training
We train your team in optometry basics and customer service at no charge — a cost many competitors pass on to franchisees.
Centralised Stock & Marketing
We manage product selection and brand marketing centrally, so every store carries best-sellers and consistent messaging.
Limited Operational Liability
Chashma99 handles inventory procurement, centralised marketing, and training — you focus on running a great store.
Personalised In-Store Service
In-store optometric services build trust and long-term relationships with customers — repeat business by design.
A SINGLE FORMAT: FOFO. TRANSPARENT NUMBERS.
One franchise-owned, franchise-operated model — no hidden tiers. Chashma99 handles design, fit-out, stock, and training; you run the store and keep the margin.
This is a fully-owned, fully-operated store: you invest the capital and run daily operations, while Chashma99 provides site approval, store build-out, centralised stock, POS systems, staff training, and ongoing marketing — so the number that matters most, payback, stays fast.
Stock Names Customers Already Trust.
5 Steps to Launching Your Chashma99 Store
Apply Online
Submit the franchise application form with your location preferences.
Feasibility Check
Our retail team assesses high-footfall catchment areas and store dimensions.
Agreement & Design
Sign the 5-year franchise agreement and receive 3D turnkey store interior blueprints.
Setup & Training
Inventory stocking, POS software setup, and comprehensive staff optical training.
Grand Opening
Launch with local marketing campaigns, influencer visits, and inaugural discounts.
Where We're Expanding
— And Where Stores
Work Best.
Current focus: tier-2 cities across India's eastern region, with openings prioritised at high-visibility, high-footfall locations.
High streets & shopping districts
High pedestrian traffic and visibility
Malls & shopping centres
Consistent footfall near complementary stores
Residential areas
Convenient, everyday access for locals
Near hospitals & medical complexes
Captures patients needing optical services
Business districts
Professionals needing prescription & fashion eyewear
Near educational institutions
Students and faculty are frequent buyers
Transportation hubs
High foot traffic for impulse sunglass buys
Tier-2 & tier-3 cities
Underserved markets with growing demand
Near fitness centres
Health-conscious buyers seeking UV / sports eyewear
BRING CHASHMA99 TO YOUR CITY.
Tell us a little about yourself and your preferred location. Our franchise team reviews every application and typically responds within 2–3 business days.