Chashma99 is bringing trendy, affordable eyewear — frames from ₹99 — to India's tier-2 cities. We're inviting franchise partners to open a Chashma99 store in their city, backed by full setup, stock, and marketing support.
Chashma99 crafts frames and sunglasses that combine durability, comfort, and fashion — from classic silhouettes to bold, contemporary styles. Every pair is built with premium materials so it holds up to daily wear without giving up on looks.
Our mission is simple: quality vision shouldn't depend on your postal code or your budget. We stock frames and sunglasses from ₹99 to ₹6,999, alongside contact lenses and in-store eye exams — so one store can serve an entire community's eyewear needs.
Eyewear is still an in-person category — people want to try a frame on before they buy it. That's why Chashma99 is built around brick-and-mortar stores staffed by trained, friendly teams, with online convenience layered on top rather than replacing the counter experience.
Tier-2 cities have real demand for stylish, affordable eyewear and very few organised options. Chashma99's model is built to move fast into that gap with low franchisee risk.
We focus on underserved markets with limited premium eyewear options, building a loyal customer base before larger players arrive.
Frames and sunglasses from ₹99 to ₹6,999 make fashion accessible to budget-conscious shoppers without cutting corners on quality.
We train your team in optometry basics and customer service at no charge — a cost many competitors pass on to franchisees.
We manage product selection and brand marketing centrally, so every store carries best-sellers and consistent messaging.
Chashma99 handles inventory procurement, centralised marketing, and training — you focus on running a great store.
In-store optometric services build trust and long-term relationships with customers — repeat business by design.
India's eyewear market is growing at roughly 10.55% CAGR (2021–2025), and Chashma99 is active across all four segments: eyeglass frames, sunglasses, spectacle lenses, and contact lenses.
One franchise-owned, franchise-operated model — no hidden tiers. Chashma99 handles design, fit-out, stock, and training; you run the store and keep the margin.
This is a fully-owned, fully-operated store: you invest the capital and run daily operations, while Chashma99 provides site approval, store build-out, centralised stock, POS systems, staff training, and ongoing marketing — so the number that matters most, payback, stays fast.
Current focus: tier-2 cities across India's eastern region, with openings prioritised at high-visibility, high-footfall locations.
Tell us a little about yourself and your preferred location. Our franchise team reviews every application and typically responds within 2–3 business days.